Beverages were
meant for promo.
After years of working behind the scenes, we saw firsthand how limiting and frustrating the beverage manufacturing world can be — especially for entrepreneurs with bold ideas for marketing but no need to create multi-generational household name beverage companies.
Again and again, we watched creative founders get discouraged by minimum orders in the hundreds of thousands, 9+ month-long lead times, and inflexible production systems designed only for supermarket giants.
